Why should I continue SEO once I’ve gotten good rankings?

Even if you're already ranking high on SERPS, there are reasons to keep up with your SEO efforts. First, your rankings can always change - so it's important to stay on top of your SEO to maintain your position. Second, even if your rankings don't change, your competitor's might - so it's important to keep up with them and ensure you're still in the lead. Finally, SEO is an ongoing process that can help you continue to improve your website and attract new visitors.